Hotels need to rely on sensual experience after COVID, expert says
The most important goal of hotels these days is to prepare for reopening in a post-pandemic period. In order to survive the tourist crisis, it is worth looking for a way to stand out from the competition.
A hotel brand can design a memorable experience that guests will love. Then they will want to come back to a given place and will be happy to share their experiences with their friends.
One of the best ways is to connect with guests on an emotional level to create a feeling of brand loyalty and show that the property cares about its guests and that they can feel safe in the property. This is especially true for business travelers. Busy and tired guests want to enter a familiar place where they can stop, take a breath, relax and know immediately that they are in the same friendly space that they know and call theirs.
"It is important to consider what hotel guests see, hear and feel. It is these three senses that influence the reception of our messages and direct them directly to their hearts. Effective use of modern sensory marketing solutions for the hotel industry can play a key role in creating multi-sensory impressions that underlie the lasting loyalty of guests towards a given facility," Aleksandra Potrykus-Wincza, country manager Poland & Baltics at Mood Media, said according to a report by the Warsaw Business Journal.
Both unique hotel music and the so-called Digital Signage or even fragrances can enhance the experience.
"We can use different scents in different zones of the facility. For example, in a restaurant or cafe, we can use aromas that stimulate the appetite. After breakfast in common spaces, it is worth using refreshing fragrances that will encourage physical activity," the expert added.
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