Fast internet becoming key holiday booking aspect


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About half of Hungarian holidaymakers say that they would not book accommodation without a good quality internet connection, up from just one-third in 2020, according to a recent survey conducted by Szállá and Telekom.

The statement "Good internet access in a place of accommodation is important to me" was agreed by 87% of the nearly 1,000 respondents, a significant increase compared to 77% in last year's survey. The vast majority of respondents indicated the highest level of agreement - 6 on a 6-point scale. Almost the same proportion, 84% of respondents, agreed with the statement that "Good quality internet should now be a basic service in a place of accommodation, like a comfortable bed or a clean bathroom". For 70% of respondents to the current survey, good internet is as important on holiday as it is in everyday life, with about half of respondents agreeing with the statement "I wouldn't go to a place where the internet is not good enough to watch a YouTube video, for example". By comparison, in 2020, only 38% of respondents said they would not go to a place without a good internet connection.
The survey also highlighted the correlation between accommodation booking and internet demand. Among those who book accommodation through Szállá, hotels are the most popular type of accommodation (29%), followed by apartments (27%), and guesthouses (16%). Nearly half of them book for two people and the relative majority are looking for accommodation for two days. Typically, those who also look for wifi prefer apartments (more than a third of them), followed by hotels and then guest houses. 
According to survey data, women tend to give higher priority to having good quality internet in their accommodation than men, and that fast internet is also more important than average for those traveling with children.

The survey also asked what the children of family guests use the internet for. According to the responses, the most popular online activities for this group during their holidays are online games and socializing with friends, which also shows that the Internet is partly a means of entertainment and partly a means of sharing experiences for holidaymakers. 

"The survey has clearly shown the trends in internet usage in tourism and tourism: the importance of a good quality internet connection is growing, and more and more people are looking for "Gigabit Internet", trusting in the high-quality internet service that is essential for their recreation. As a digital service provider, Telekom must also ensure that its offerings are in line with the environment in which its business users provide their services. The discount now being offered benefits both guests and accommodation providers: the former do not have to miss out on the digital world while on holiday, and the latter do not need to make a long-term commitment to access low-cost internet that they would not feel secure in the current climate," said Mária Nyíri, head of communications for Telekom's SME segment.

Telekom says that it is aware not only of the guests increasing expectations towards accommodation providers, but also of the difficulty for accommodation providers to make longer commitments in the current uncertain period of epidemic risk. Therefore, the company decided to offer them a solution that aims at serving both their holidaymakers' expectations and their own business security. The deal, available exclusively to accommodation providers until the end of September, includes Telekom's "Üzleti Net" (Business Net) package, but the loyalty period is now only six months, while the monthly fees are the same as in the case of a package with two years of loyalty period.

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