BBJ focus: conference tourism
Hungary’s six-month EU presidency has given a much-needed boost to conference tourism, and market players expect the upswing to continue for the rest of the year and beyond. >>>
The country’s conference tourism industry has high hopes for the area surrounding Lake Balaton, but locals are not as optimistic. >>>
State tourism agency Magyar Turizmus Zrt has launched a marketing plan for 2011 with the aim of boosting conference tourism. In the meantime, the Hungarian Convention Bureau (HCB) has also kicked off a MICE campaign that will intensify cooperation between market players and the bureau, and increase their footfall. >>>
Conference centers started showing signs of a turnaround in the second half of last year, and now most are optimistic, hoping to continue on the road to recovery this year. >>>
The number of international conferences held in Hungary during the first half of 2011 rose more than 30% year over year. >>>
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