easyHotel to open in Austria

Hotels, the super-budget hotel pioneers, continues to consolidate its plans to become Europe’s leading ‘super budget’ hotel operator following the signing of a Master Franchise Agreement with P_Orange GmbH.

The agreement will see the brand opening a minimum of three hotels across Austria over the next four years. Additionally, P_Orange GmbH will develop further opportunities in Central Europe which, should see them operate a further six easyHotel’s. The Austrian franchise comes just four months after signing a master franchise agreement to open 10 hotels in Germany and is seen as a natural progression from that deal.

The agreement is the latest in a series, currently under negotiation, which will see operating in key European city destinations as part of its strategy to sign up 60 hotels in the next three years. Stelios, the serial entrepreneur and Chairman of easyHotel says, “easyHotel is all about low cost and efficiency and offers our guests clean, safe, en-suite bedrooms in urban locations. Signing this deal is a significant move for easyHotel and consolidates our position in Central Europe. We believe that this is an area that offers a huge opportunity for growth and we are delighted to be not only at the forefront of the super-budget revolution but working with partners who have a wealth of knowledge about the Austrian market.”

Talking about the development plans Michaela Reitterer and Ewald Weizenbauer, Partners of P_Orange GmbH say, “We are delighted to announce this agreement with easyHotel and our aim is to open at least 3 hotels across Austria by 2011, in addition to which we are looking at other opportunities across Central Europe. This is a particularly exciting time for us and, with the success easyHotel has enjoyed so far, we are looking forward to working with them to meet the rise in demand for good quality, consistent, value for money hotel accommodation” Relying entirely on web bookings to generate sales, easyHotel already operates hotels in 3 London locations (Victoria, South Kensington and Earl’s Court), as well as Basel and Budapest. easyHotel Zurich will open in November this year, followed by easyHotel Luton and easyHotel London Heathrow in early 2008. (

Paks II Work 'Rumbling Ahead,' Says Szijjártó Power

Paks II Work 'Rumbling Ahead,' Says Szijjártó

Hungary to Host Next EPC Summit Int’l Relations

Hungary to Host Next EPC Summit

New Tenants at Academia Offices Office Market

New Tenants at Academia Offices

Visitor Numbers, Guest Nights Climb in H1 Tourism

Visitor Numbers, Guest Nights Climb in H1


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.