Tesco Mobile SIM card sales top 200,000

Food

Tesco Mobile, a 50-50 joint venture established by the local units of UK retailer Tesco and telco Vodafone, has sold more than 200,000 SIM cards in its first two and a half years, company managers said on Thursday. 

Tesco has 1.5% of the pre-paid SIM card market. People who purchased the cards have topped them up with HUF 1.7 bln, so far, said marketing director László Kiszely. They have also bought 80,000 handsets, he added. Tesco Mobile targets the 3.5 million regular shoppers at Tesco stores in Hungary.

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