Survey: Consumer demand for IT products remains strong

Food

In the coming year, approximately 67% of consumers are expected to purchase IT products and 57% are likely to purchase small household appliances, market researcher Gfk Hungária said today based on its representative survey.

According to Gfk, these product groups were the most popular in the market for consumer electronics in the last two years. Some 77% of respondents said they purchased IT devices and 74% said they bought small household appliances.

According to Gfk, the most important factors influencing willingness to buy, are price and warranty deals followed by trust in a specific brand.

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