Poultry promotion campaign launched

Food

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The Agriculture Ministry, Agrarmarketing Centrum (AMC) and the Poultry Products Council (BTT) launched a campaign on Wednesday to promote local poultry products as high-quality, safe, and healthy food, state news wire MTI reports.

BTT chairman Attila Csorbai said the campaign would focus on poultry products for grilling during the summer phase.

Hungary's poultry industry, which accounts for half of the country's meat output, comprises more than 2,600 producers and over 100 processors. Sales of poultry meat add up to HUF 250 billion a year, while processed products generate double that amount.

Per capita consumption of poultry products stood at 29.2 kg in 2019 and included 22.74 kg of chicken, 2.97 kg of turkey, 2.35 kg of duck and 0.88 kg of goose. Last year, poultry consumption per capita climbed to 33.46 kg as bird flu limited exports.

Around 300,000 of the 700,000 tonnes of poultry produced in Hungary a year are exported.

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