Nielsen: Sales of store brands rise 7% in H1
Sales of store-brand products - food, cosmetics and household chemicals - in Hungary came to HUF 240 bln in the first half of 2015, up 7% from a year earlier, market research company Nielsen reported yesterday.
Sales of store-brand food products amounted to HUF 210 bln in the first six months of 2015, making up 28% of total sales. In household chemicals and cosmetics, sales of store brands accounted for 19% of the total sales of HUF 30 bln.
Store brands generated 69% of the total food sales of discount shops in value terms from January-June, unchanged from a year earlier. In other shop categories, the ratio of store brands fell from the 28% measured in the previous survey.
Nielsen said store brands commanded the highest percentage of the market for pet food and frozen food in value terms last year at 53% and 49%, respectively.
Store brands accounted for 61% in value terms of discount shopsʼs total sales of household chemicals and cosmetics, from January-June, 2 percentage points less than a year earlier.
Store brands generated 47% of the total sales of household paper products and 36% of baby hygiene products in value terms.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.