Lidl, Dairy Product Council launch dairy week
The Hungarian unit of German retail chain Lidl and the Hungarian Dairy Product Council are launching a dairy week as part of a joint initiative to help raise the profile of the dairy sector by popularizing dairy products.
Hungarian Dairy Week begins on October 19, with the chief aim of making Hungarian dairy products more popular among consumers and motivating an increase in dairy product consumption. During the week, Hungarian dairy products will be highlighted in Lidl stores, while at some locations consumers will be able to sample the products.
In the past 12 months, Lidl sold 48.8 million liters of Hungarian milk, which is 5.5 million liters more than in the previous period. “Lidl’s initiative is commendable. We are very pleased that it provides an opportunity to focus on the excellent dairy products available in Hungary,” Zoltán Harcz, CEO of the Dairy Product Council, said.
“The success of the program is exemplified by the fact that in the past two and a half years, the number of Hungarian dairy products we carry has increased to 66,” Zoltán Nepp, Director of the acquisition department at Lidl Hungary, said.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.