Fornetti: Home-baked success


Pastry franchise Fornetti, rumored to be considering entry to the U.S. market, is a Hungarian success story, and about to become a global one.
The company, which has 20 master franchise holders worldwide from Dublin to Kuwait, and some 2,500 partners in Hungary, was founded as Fornetti Frozen Bakery Products Kft in 1997 by József Palásti, a baker in Kecskemét. Its basic concept of selling baked snacks made on the spot in relatively low-tech mobile ovens was an instant market hit.
?Those joining the network must pay a one-off fee of Ft 150,000 [?600], after which they only have to pay for the semi-finished goods we deliver to them,? said Tibor Molnár, Fornetti?s franchise director in Hungary. ?Network members must agree to reach 750 kilograms of retail turnover within three months and participate in marketing campaigns organized by us. We provide the oven, technical and logistics background, and round-the-clock service.?
Fornetti has added 400 partners to its network in each of the last eight years. It has made a similarly dynamic plan for next year as well, primarily targeting settlements of 2,000?3,000 inhabitants as a possible growth area.


Business Sentiment Up, Consumer Confidence Down in September Analysis

Business Sentiment Up, Consumer Confidence Down in September

Horthy Statue to be Unveiled in Parliament Parliament

Horthy Statue to be Unveiled in Parliament

UPS Appoints Regional Director Appointments

UPS Appoints Regional Director

Completion of Metro Line M3 Renovation Delayed City

Completion of Metro Line M3 Renovation Delayed


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.