Consumer purchases around the Easter holidays could boost supermarket food sales HUF 40 billion-45 billion this year, according to the National Trade Association (OKSZ). Hungarians spend about HUF 8 billion on ham, HUF 6 billion on sweets and HUF 6 billion on eggs around the Easter holiday. Sales of spirits and perfume, which play a role in local holiday traditions, also climb. The average Hungarian household spends HUF 15,000 on food for the Easter holiday. Food and food-type retail sales came to HUF 267.7 billion in January, fresh data from the Central Statistics Office (KSH) show.