ADVERTISEMENT

Summer heat seen boosting beer sales

Drinks

If summer turns out to be extremely hot this year, Hungarians could drink millions more mugs of beer during the quarter than in the corresponding period of 2016, the Association of Hungarian Brewers expects, according to online news portal index.hu.

Due to extreme heat by the end of the month of June, breweries have been producing at maximum capacity, the association notes.

Based on data from the association, the leading four breweries in Hungary - Borsodi, Dreher, Heineken, and the Pécs Brewery - plus importer Carlsberg Hungary together sold a total of 6.7 million hectoliters of beer in 2016. This constituted a 2.5% increase compared to 2015, chiefly due to exports, which grew by 40% last year compared to the preceding one.

The beer consumption of Hungarians did not change last year, the association says, as it stood at 6.1 million hectoliters, similar to the preceding year. However, consumers tilted towards drinking more quality and premium beers.

ADVERTISEMENT

Digitization, sustainability among characteristics of future... Analysis

Digitization, sustainability among characteristics of future...

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

Transformation Delineation - Microsoft country general manag... Podcasts

Transformation Delineation - Microsoft country general manag...

Most districts not planning mandatory vaccination at kinderg... City

Most districts not planning mandatory vaccination at kinderg...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.