Romanian brand 5 to go opens 1st coffee shop in Budapest
Image by Shutterstock.com
The successful Romanian coffee chain 5 to go has opened its first shop in Budapest’s Party District (District VII) on Király utca, Budapest, with the collaboration of local franchisee György Antalffy. The multi-awarded brand, which has 330 units in Romania, has already expanded to France, the United Kingdom, and Belgium.
Launched in 2015 by Savopol and Lucian Badila, the brand had a 48.7% market share by the end of 2021, making it the most accessed hotel, restaurant and catering franchise in Romania. 5 to go says it plans intensive national development in Romania, reaching the threshold of 1,000 cafes in the country in five years.
It also increasingly has a focus across the borders; it says it is already the most extensive coffee shop chain in Eastern Europe, and plans a further 200 new cafes internationally. Its goal is to open a second 5 to go coffee corner in Budapest, in collaboration with another Romanian franchise, Donuterie, in about four weeks on Bajcsy-Zsilinszky út, and two more by the end of the year.
“I believe in the ‘to go’ business model to the maximum, as this segment has huge growth potential in Hungary. I have analyzed many franchises and business models, and I am fully confident that 5 to go is the right choice for entrepreneurs willing to invest and strive for success in Hungary,” said Antalffy.
The value-focused coffee chain with a novel ‘fixed price’ operating model offers bio, vegan, sugar-, and gluten-free options for customers. “Our business model meets the needs of the modern consumer: simple solutions, sophisticated processes, accessibility, and fair price for consistently high quality,” explained Radu Savopol, 5 to go’s co-founder.
“The main factors that differentiate 5 to go from any other cafe are part of the brand philosophy: accessibility, the essence of the “to go” business model, the appearance and vibe of the brand, from the coffee cups to the decoration of the cafes, the warm and friendly communication, from the smile of the barista to the creative campaigns,” Antalffy added.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.