ADVERTISEMENT

Hungarian breweries promise to scale back exclusive catering contracts

Drinks

Hungaryʼs biggest breweries have promised to cut sales of beer at catering establishments with exclusive contracts by almost 20%, the Competition Office (GVH) reported today.

Heineken Hungária, Dreher and Borsodi promised to make the cut in two steps by the fall of 2017. As a result, market share of restaurants, pubs and commercial accommodations with exclusive contracts will fall from around 44% to about 30%, GVH said.

GVH said it intervened on the beer market, but had accepted the breweriesʼ commitment and not levied any fine.

It noted that Heineken, Borsodi, Dreher, Pécsi Sörfőzde and Carlsberg control 82-95% of beer sales in restaurants, pubs and commercial accommodations in Hungary.

Czech Economic Sentiment Deteriorates in May Analysis

Czech Economic Sentiment Deteriorates in May

Hungary Opposes Freeing up Further EUR 6.5 bln From EPF Int’l Relations

Hungary Opposes Freeing up Further EUR 6.5 bln From EPF

Continental Dohányipari Lays Cornerstone of HUF 16.5 bln Exp... Manufacturing

Continental Dohányipari Lays Cornerstone of HUF 16.5 bln Exp...

New Textile Collection Celebrates Hungary's Furmint Grape Wi... Art

New Textile Collection Celebrates Hungary's Furmint Grape Wi...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.