Hungarian breweries promise to scale back exclusive catering contracts
Hungaryʼs biggest breweries have promised to cut sales of beer at catering establishments with exclusive contracts by almost 20%, the Competition Office (GVH) reported today.
Heineken Hungária, Dreher and Borsodi promised to make the cut in two steps by the fall of 2017. As a result, market share of restaurants, pubs and commercial accommodations with exclusive contracts will fall from around 44% to about 30%, GVH said.
GVH said it intervened on the beer market, but had accepted the breweriesʼ commitment and not levied any fine.
It noted that Heineken, Borsodi, Dreher, Pécsi Sörfőzde and Carlsberg control 82-95% of beer sales in restaurants, pubs and commercial accommodations in Hungary.
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