Graphasel wins Red Dot award for Opera Gin design


Graphasel Design Studio, the firm behind the design of Opera Gin Budapest始s packaging, has won the Red Dot award in the Brand and Communication category, making 2019 the second year in a row the studio has received a Red Dot.

Last year, Graphasel was awarded for its label design for the Dubicz Winery, notes a press release sent to the Budapest Business Journal.

Opera Gin Budapest, a London Dry-style gin by First Hungarian Gin Manufacture, debuted earlier this year. The gin was named after the Neo-Renaissance style Hungarian State Opera House on Andr谩ssy 煤t. For several generations, the family of B谩lint D谩mosy, who founded the company, has lived in the immediate vicinity of the Opera House.

The personal attachment to the iconic building and the richness of the eleven spices present in the gin justified the creators始 conscious decision to break with the principles of minimal design while not fearing the over-decoration common in the genre of artisanal gin, according to the press release. While being complex, the impulses of the design form a comprehensive image together, which has been recognized by Red Dot始s experts.

The main motifs of the label come from three sources and often have secondary meanings. The origin of the brand is represented by details of the Opera House, such as the world-famous Sphinx statue and other decorative elements on the facade, such as the gargoyle.

This is complemented by motifs of the Opera underground metro station, indicated by the Zsolnay tiles at the stop. As the third motif, the distilling machine appears on the label as a kind of "soul-warming machine." At the same time, the "towers" of the machine can be interpreted as the organ of the Opera House.

The art director of Graphasel, L谩szl贸 脰rd枚gh, together with the firm始s chief designer P茅ter Sz艖ke, combined Neo-Baroque, Art Nouveau, neoclassical, and steampunk styles in the design.


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