Dreher to debut Viper hard seltzer in March


Dreher Breweries is set to debut Viper hard seltzer, a clear, carbonated alcoholic beverage with a hint of fruit flavor, in March, according to a press release sent to the Budapest Business Journal.

Hard seltzer is a relatively new form of alcoholic beverage, which has gained immense popularity in the United States since it first became available in 2013. Currently, experts estimate that hard seltzer will generate a USD 2.5 billion turnover this year in the United States alone, while its fanbase is continuously growing in Canada, Australia, and some Western European countries.

"Innovation plays an important role in the strategy of Dreher Breweries, whether it is the continuous expansion of the existing portfolio or the launch of a new beverage category. In line with Asahi Europe & International and its Hungarian subsidiary, Dreher Breweries’ commitment to innovation and keeping up with consumer trends, the new beverage category positioned between beer and traditional long drinks, will be launched in the Hungarian market in March," stated Gábor Wilheim, marketing director of Dreher Breweries.

Viper hard seltzer will first be available commercially in 0.33 l cans, followed by the glass bottles, containing 96 kcal, with an alcohol content of 4%. 

"We love unique and exciting drinks,” says Zoltán Nagy, Viper ambassador, who is the founder and owner of the only Hungarian bar that has earned the recognition of being the World’s Best Bars Top 50. He associates Viper's flavor profile with Southern citrus flavors, cedar, and summer flowers, based on his past personal experience.

"The well-chilled Viper is a perfect choice to drink by itself, poured over ice and a slice of lime, but it can be a perfect base to create new recipes as well,” he adds.

During the production of Viper hard seltzer, the clear water is drawn from a spring 100 meters below ground and brewed in a boiler. As it cools, sugar is added to start the natural fermentation process – to reach the proper levels of alcohol and carbon dioxide. The liquid is then further purified to produce the final taste and the transparent color, enriched with lime flavor.

"Viper is expected to form a serious fan base among those who enjoy experimenting and looking for new trends, as well as those who look for beverages without artificial additives or colorings. With its natural flavor, its trendiness, and simplicity, it is the perfect alternative for curious consumers in search of conscious, quality experience," stated Rita Hruska, marketing manager for international brands of Dreher Breweries.


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