Dreher to debut Viper hard seltzer in March
Dreher Breweries is set to debut Viper hard seltzer, a clear, carbonated alcoholic beverage with a hint of fruit flavor, in March, according to a press release sent to the Budapest Business Journal.
Hard seltzer is a relatively new form of alcoholic beverage, which has gained immense popularity in the United States since it first became available in 2013. Currently, experts estimate that hard seltzer will generate a USD 2.5 billion turnover this year in the United States alone, while its fanbase is continuously growing in Canada, Australia, and some Western European countries.
"Innovation plays an important role in the strategy of Dreher Breweries, whether it is the continuous expansion of the existing portfolio or the launch of a new beverage category. In line with Asahi Europe & International and its Hungarian subsidiary, Dreher Breweries’ commitment to innovation and keeping up with consumer trends, the new beverage category positioned between beer and traditional long drinks, will be launched in the Hungarian market in March," stated Gábor Wilheim, marketing director of Dreher Breweries.
Viper hard seltzer will first be available commercially in 0.33 l cans, followed by the glass bottles, containing 96 kcal, with an alcohol content of 4%.
"We love unique and exciting drinks,” says Zoltán Nagy, Viper ambassador, who is the founder and owner of the only Hungarian bar that has earned the recognition of being the World’s Best Bars Top 50. He associates Viper's flavor profile with Southern citrus flavors, cedar, and summer flowers, based on his past personal experience.
"The well-chilled Viper is a perfect choice to drink by itself, poured over ice and a slice of lime, but it can be a perfect base to create new recipes as well,” he adds.
During the production of Viper hard seltzer, the clear water is drawn from a spring 100 meters below ground and brewed in a boiler. As it cools, sugar is added to start the natural fermentation process – to reach the proper levels of alcohol and carbon dioxide. The liquid is then further purified to produce the final taste and the transparent color, enriched with lime flavor.
"Viper is expected to form a serious fan base among those who enjoy experimenting and looking for new trends, as well as those who look for beverages without artificial additives or colorings. With its natural flavor, its trendiness, and simplicity, it is the perfect alternative for curious consumers in search of conscious, quality experience," stated Rita Hruska, marketing manager for international brands of Dreher Breweries.
Hungary CPI Drop Acknowledged at IMF/World Bank Spring Meeti...
Hungary to Address Future of Cohesion Policy During EU Presi...
AI may Save Hungarian Healthcare, Says Leading Doctor
Time Out Market to Open in Budapest Next Year
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
