Dreher introduces blueberry-flavored beer
Dreher Breweries is preparing for the summer season by introducing a new, blueberry-flavored beer, according to a press release sent to the Budapest Business Journal.
The brewery's latest product is available in the 0.5 l can format from the first half of May. Dreher Blueberry is made with two types of hops and has an alcohol content of 4%.
The new flavor marks Dreher's second foray into the dynamically growing market of fruit-flavored alcoholic beers, having debuted a sour cherry-flavored variant last year.
"We are surprising the category's fans with a new flavor that one of the favorites of Hungarian consumers. That's why I'm confident that the new Dreher Blueberry will be a bright spot in both the Dreher flavored alcoholic drink portfolio and the macrobrewery market. In the latter context, there will be a clear niche for the blueberry-flavored alcoholic variant," said Lívia Presits, senior brand manager at Dreher.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.