DP Drinks Named Exclusive Distributor of Campari Portfolio in Hungary

Drinks

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DP Drinks Hungary, a fully owned subsidiary of DunaPro Group, became the exclusive distributor of the premium alcohol brands of the Campari Group on September 1.

As part of the agreement, the country’s largest independent distributor is adding brands such as Aperol, which is on its way to becoming the second best-selling alcohol product in the world, according to a press release sent to the Budapest Business Journal.

Other additions to DP Drinks' portfolio include Campari, Cinzano, Bull Dog Gin, SKYY Vodka, and Wild Turkey.

Under the exclusive distributor agreement with Campari, the company will carry out the sales, marketing, and logistics activities of the brand owner’s products. With the partnership, Campari Group and DP Drinks are looking to achieve considerable growth over the next three years in Hungary.

“Hungary has a very large growth opportunity that now we are fully confident and excited to implement our strategy with the correct partner in Hungary. Together we will achieve great things,”  says Thomas Hergge, export director CE.

Daniel J. Poisson, CEO of DunaPro Group, notes, "Focus, combined with local knowledge and expertise is the key to success with such high-quality popular brands. Understanding the needs of a market and having the ability to professionally execute the strategy have always been the strength of DP Drinks. We have always competed against the larger Multinational companies and we have always won. Our professional strategy along with our flexible fast-moving team has made us unbeatable and the best partner for market-leading brands who outsource their distribution."

Árpád Balassy, sales & marketing director of DunaPro, notes, "DP Drinks has been one of the most successful spirit distributors in Hungary for more than 12 years. Our goal is to be the highest quality alcohol distributor in Hungary, and possibly the largest.  We have found that we usually achieve our goals when we believe in them and we believe! We are excited and proud to be the exclusive Hungarian distribution partner of Campari Group which owns the fastest-growing brands. DP Drinks and Campari will achieve great results together.”

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