Demand for low ABV, non-alcoholic beer grows in Hungary

Drinks

Demand in Hungary for low-alcohol and non-alcoholic beer is on the rise, in line with the global trend, the head of the Association of Hungarian Brewers told state news agency MTI in Antwerp on Monday.

Low-alcohol and non-alcoholic beers account for close to 8% of the market at present, Sándor Kántor said at the Brewers of Europe forum.

Paolo Lanzarotti, who heads Asahi Breweries Europe, said Hungarian brewer Dreherʼs portfolio would be strengthened in the flavored, non-alcoholic segment in future.

Dreher, a unit of Asahi, is one of five big brewing companies doing business in Hungary. The others are Borsodi, Heineken Hungária and Pécsi, which all have local breweries, as well as importer Carlsberg.

Kántor said sales volume of Hungaryʼs biggest brewing companies is expected to edge up 1-3% this year.

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