Coca-Cola Hungary launches energy drink
Coca-Cola Hungary will expand its drink portfolio with Coca-Cola Energy, its first-ever own energy drink, the company announced today in a press release sent to the Budapest Business Journal.
The new drink will also be available in a sugar-free version
Coca-Cola Energy contains caffeine, guarana extract, and vitamin B, all from natural sources. Besides the regular variant, sugar and calorie-free options will also be available. Both variants will be taurine-free, and available in 250 ml aluminum cans, debuting in the beginning of April.
"Coca-Cola Energy includes ingredients from naturally derived sources and a delicious and refreshing taste of Coca-Cola," said Javier Meza, Coca-Colaʼs Global Chief Marketing Officer. "We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives."
The company says that the drink is targeted at young adults aged 18-35. Coca-Cola says it will advertise the drink in full compliance with UNESDA standards, meaning that it will never advertise mixing Coca-Cola Energy with alcohol, and will not advertise the product in elementary and high schools.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.