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Bakamo.Social recruits new head of global operations and research

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Mahmoud Ghazal was hired as global head of operations and delivery and leader of the newly established Geneva office at social media research startup Bakamo.Social, according to a press release issued today.

Founded and based in Hungary, Bakamo.Social conducts in-depth research into how a company, topic, individual or any other entity is perceived online. Their customers have included a host of major multinationals, like Nestle and MasterCard, as well as organizations like the United Nations.

Ghazal has more than 17 years of experience at P&G, and worked in the innovation process with brands such as Dolce & Gabana, Gucci, and Boss. He has acted as an insight function leader for brands including Olay, Oral B, and Crest.

“It’s so exciting to see how our approach to social media has been exciting major global brands and agencies. I very much look forward to having Mahmoud be part of our team,” Dániel Fazekas, CEO of Bakamo.Social, said of the the new hire.  

“We are delighted that we are able to attract people of Mahmoud’s calibre. Mahmoud is a recognized thought-leader and innovator; he has already had an impact on our ability to deliver impactful insights, fast and client-ready,” he added. 

Bakamo.Social’s chairman, Dan Foreman, noted, “Our team has grown, we have won awards, business has quadrupled - it’s fantastic how a good idea and a group of great people can make such a difference on the market research industry. Mahmoud joining is a wonderful step on this exciting journey.” 

“Bakamo is a great business,” Ghazal commented. “This type of new social insight can revolutionize how business is done and is exactly the kind of business I have been looking for.” 

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