Bookline joins Simple app for buying books

In Hungary

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Hungarian book retailer Bookline is launching a mobile interface in cooperation with mobile application Simple that enables bibliophiles to purchase books from the retailer’s online store using mobile phones, according to a press release sent to the Budapest Business Journal.

Simple, an application that specializes in purchasing goods through mobile phones, is adding Bookline as a separate function to its services. Secure payment is provided for the application by OTP Mobil. 

Although mobiles are being used more frequently for surfing the internet than desktops nowadays, Bookline says that, up to now, payments have rarely been made via handsets due to the hassle involved. Additionally, people seem to have been reluctant to enter their bank card data into mobile device in a public space. The new system should get around both problems, Bookline says.

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