Poland’s sport ministry lost millions over Madonna concert
Poland’s ministry of sport lost close to PLN 5 million (€1.2 million) over last year’s gig by pop star Madonna at the National Stadium, local media reported. Former stadium operator the National Sport Centre (NCS) persuaded the ministry to lend it over PLN 6 million in preparation for the 1 August concert. The new stadium was Poland’s flagship arena for Euro 2012 football tournament, and the NCS had been set up to manage the complex in the name of the treasury. However, a report by Poland’s Supreme Audit Office (NIK) has revealed that the Madonna concert – the first big event following the football tournament - proved to be a financial disaster. The National Sport Centre had secured the rights to obtain sponsors for the event, as well as a portion of tickets to be sold. Yet in spite of the fact that the concert was confirmed a year in advance, and 35,000 people attended, no sponsor was found.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.