Berlin to host Savage.Z marketing event (HOLD UNTIL FURTHER NOTICE)

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Savage Marketing will hold a conference entitled "Savage.Z" in Berlin, Germany on Wednesday, January 30, with 150 marketers from B2C brands all looking to engage members of Generation Z, according to the eventʼs official website.

According to the organizers, "Savage.Z" will go back to the basics and put content first instead of "big flashy shows." The event aims to show how a marketing message can remain authentic, engaging, and personalized to make successful marketing to Generation Z possible.

Savage Marketing says that Generation Z is expected to hold 40% of consumer power by 2020. To tackle marketing challenges, "Savage.Z" will give practical tips on winning with this new generation. Success depends on factors such diversity, purpose, authenticity, speed, hypersegmentation, and personalization, the organizers say.

Speakers include Tim Bodenham, managing director of BAM Agency; Antje Hundhausen, vice president of Deutsche Telekom Brand Experience; and Eva Wimmers, president of Huawei Honor Europe.

The event will take place at the FORUM Factory, Besselstraße 13-14, 10969 Berlin, Germany. Further information and registration is available at z.savagemarketing.io/

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