ADVERTISEMENT

Hungary TV ad market drops for fourth year in row

Music

Hungary's television advertising market contracted for the fourth year in a row in 2012, dropping by about 11% to HUF 48.7 billion, according to a gauge by professional association MEME and consultancy Ernst and Young. Revenue from radio advertising came to HUF 6.8 billion last year, according to data covering 90% of the market. TV ad revenue has fallen by 30% from 2008, said MEME chair Krisztián Kovács. Revenue fell to HUF 54.9 billion in 2011 from HUF 58.3 billion in 2010, the data show. Last year, revenue from terrestrial TV broadcasts came to HUF 35.3 billion, even though these account for just half of viewers. Revenue from ads on cable and other TV services reached HUF 13.4 billion. Indirect ad revenue, such as that from product placement on programs, came to almost HUF 3.7 billion.

ADVERTISEMENT

OECD projects Hungary GDP growth will slow to 5% in 2022 Analysis

OECD projects Hungary GDP growth will slow to 5% in 2022

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

The strongest move - Morgan Stanley Hungary head and Chess F... Podcasts

The strongest move - Morgan Stanley Hungary head and Chess F...

ITM, capital gov't agree on support for public transport City

ITM, capital gov't agree on support for public transport

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.