Budapest named 20th most business ambitious city on globe


Photo by Noppasin Wongchum /

Hungary's capital, Budapest, is the 20th most ambitious city in the world, with a population of over 1.7 million and an ambition index score of 282 out of 500, according to a new study by card machine provider Dojo.

Card machine provider Dojo created a worldwide index of the most business ambitious cities, using five fundamental factors which contribute to entrepreneurial ambition:

Number of new businesses registered
Cost of a business start-up as a % of GNI per capita
Gross Domestic Product (GDP) per capita
Percent of the population with access to education
Google search volumes for starting a new business queries

More than 24,252 new businesses were registered in Budapest over a year, proving that the Hungarian capital is an ideal choice for savvy entrepreneurs. 

The city also had a 10% increase in Google searches for "how to start a new business” in the city.

According to the study, London is the most ambitious city in the world for those looking to open a business today. The city scored 481 points in the index, with more than 664,974 new businesses registered in the city and over 4,400 Google searches for "how to start a new business” .

Sydney, Australia came second with an index score of 402 out of 500, followed by Cape Town, South Africa (384 points)



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