Budapest Airport and Tungsram Join Forces
Two major Hungarian brands, Budapest Airport and Tungsram, have concluded a strategic cooperation agreement.
Jost Lammers (left) and Joerg Bauer.
Tungsram, a global brand with Hungarian roots relaunched under its original name this spring after a management buyout of the businesses of GE Lighting in Europe, the Middle East, Africa and Turkey, as well as its Global Automotive business, will introduce itself to the traveling public at Hungary’s main international airport.
The strategic agreement was signed on November 13 by Jost Lammers, the CEO of Budapest Airport and Joerg Bauer, president and CEO of Tungsram Group. Both men are past winners of the BBJ’s Expat CEO of the Year award.
Travelers arriving in and departing from Ferenc Liszt International Airport, which can number up to approximately 1.5 million visitors per month, will be greeted with advertisements for the historic Tungsram brand at the terminals. Tungsram is also equipping a lounge for its VIP international customers.
The two partners say they are open to cooperation in a number of other areas as well in the future.
Lammers, of Budapest Airport said at the signing: “We are very proud that Tungsram, this Hungary-based global brand, will send the message to the world about its return via the surfaces of Ferenc Liszt International Airport. The cooperation between Budapest Airport and Tungsram is a Hungarian success in an international environment.”
Bauer, the Tungsram Group president and CEO added: “We are happy to be a part of the Central European success story of Budapest Airport; we think that this is the best place for our messages to the world. This airport is where our key stakeholders and customers will pass through when visiting us, that is why it is important that our joint innovative solutions in lighting, smart buildings and beyond will also be present here.”
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.