Survey: One third of visitors eat in shopping centers

Museums

Nearly one third of all customers visiting shopping centers across Europe will do so just to eat and drink, while Hungarian visitors expect a diverse selection of food, according to the latest Food and Beverage (F&B) report by global property advisor CBRE.

“A specialty of the Hungarian market is that shopping centers primarily satisfy the spatial requirements of retailers, while hospitality is given a secondary role. However, shopping centers today must respond to the changing needs of customers: Hungarian visitors also expect a diverse and sophisticated food offering. There is a superior opportunity for dining in Budapest as well: An inspiring example in the Hungarian market is the Michelin-starred restaurant operating at the Hegyvidék Shopping center in District XII. In general we can say that although food courts are difficult to expand, we expect to see significant restaurant and café upgrades in malls,” said Szabolcs Koroknai, CBRE Hungary’s Head of Retail, responsible for shopping centers.

The report surveyed 22,000 customers across 22 markets in Europe, South Africa and the Middle East.

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