Paprika: Now open in Moscow

History

Rural Development Minister Sándor Fazekas was in Moscow yesterday to attend the opening of Paprika, said to be the capital city’s first-ever grocery store to specialize in Hungarian food products. The new Paprika outlet will be the first among a planned 12 for Russia.

The 200 square meter outlet is the first fruit from the labors of the Hungarian-Russian joint venture Paprika Kft and, in addition to carrying Hungarian delicacies such as salami and other meat products, chocolate, pálinka, wine and beer, also sports a snack bar with Hungarian cuisine served.

Paprika Kft promises to put one outlet in each Russian city of 1 million or more in population, a list that would include St. Petersburg, Novosibirsk, Yekaterinburg, Nizhny Novgorod, Samara, Omsk, Kazan, Chelyabinsk, Rostov-on-Don, Ufa and Volgograd.

Speaking at the grand opening ceremony, Fazekas emphasized the importance of exporting to Russia for Hungarian agriculture, stating that exports to Russia have increased 20-25% annually for the past three years.

While in Moscow, Fazekas also met with Russian Deputy Agriculture Minister Ilya Shestakov in advance of the National Agriculture and Food Industry Exhibition (OMÉK) scheduled for Budapest this autumn, which he hopes “will also serve to reinforce Hungarian-Russian agrarian relations. Fazekas stated that the 100 Hungarian companies currently holding rights to export goods to Russia is planned to increase by 50 in the near future.

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