UK service station gets digital menu boards, new workflow


Sony announced the successful installation and trial of its interactive digital display technology at Moto Hospitality’s Leigh Delamare M4 Eastbound motorway service station.

As part of a major program of investment in the service station, the Sony Professional Services team worked closely with Moto Hospitality to develop a new catering business model designed around a digital display solution. Integral to the new offering is a digital menu board, which aims to speed up service and remove inefficiencies and overruns in the service station’s kitchen.

In addition to eight 32-inch LCD screens that display the restaurant’s menu, the Sony Professional Services team installed its Ziris Content Management Suite to provide a full end-to-end workflow solution for Moto Hospitality. The screens are directly linked to Moto Hospitality’s head office and enable management staff to remotely alter the menus, add promotions and change prices.

„We are very excited to see the new system up and running,” said Chris Rogers, marketing director for Moto Hospitality. „We cater for over 128 million people per year and the speed of our service is critical to creating an enjoyable customer experience. Not only are we confident that the new digital signage system will accelerate our service offering but we hope that our customers will enjoy the remarkably modern feel that the screens bring to the restaurant.” (petrolplaza)


Tourism Nights Down 0.2% y.o.y. in October Analysis

Tourism Nights Down 0.2% y.o.y. in October

MPs Approve Tax Changes Parliament

MPs Approve Tax Changes

Number of Job Adverts up Minimally HR

Number of Job Adverts up Minimally

No Lit-up Trams This Year City

No Lit-up Trams This Year


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.