Search Engine marketing firm iProspect launches iProspect Hungary

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iProspect®, the Original® Search Engine Marketing Firm, today announced the launch of iProspect Hungary. The new office is part of iProspect’s continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.

With its worldwide expansion that began with the opening of iProspect Netherlands in 2005, iProspect continues to bring their experience and expertise to major international markets. Today, the US based search engine marketing firm has offices in Boston, San Francisco, Spain, Sweden, the Netherlands, Denmark, Norway, Hungary, and Australia.

“The launch of iProspect Hungary not only broadens our brand’s footprint in Europe,” said Robert Murray, President, iProspect US “It also brings a new level of sophistication to a market that is primarily dominated by early stage firms. Now search marketers in the Hungarian market will have access to the tools, training, and techniques developed by iProspect over the last 12 years.”

Operating in a marketplace where Google maintains 75% marketshare, iProspect Hungary already has an impressive roster of clients, including T-Mobile, Fundamenta-Lakáskassza, Vatera.hu, and T-Online. “The iProspect brand has become synonymous with excellence and impressive results,” said Gergely Keresztúri, Director of Search Marketing, iProspect Hungary. “Without a doubt, iProspect is widely recognized - around the globe - as the premiere search marketing offering because of their extensive experience, level of expertise, and sophisticated proprietary tools. When you combine those elements with our local market knowledge, it produces a robust offering that stands head and shoulders above the competition. Our clients recognize that value and the advantages it offers.”

Co-located in Budapest with full-service agency Kirowski, iProspect Hungary will have direct access to the search marketing tools, techniques, and training that has come to define the iProspect brand. “We are pleased to be working with iProspect Hungary and all that they offer,” said Gabriella Liptay, Communications Director, T-Mobile. “In this marketplace, the majority of search providers are small start-ups. Working with the leading global search agency provides T-Mobile with a distinct advantage over our competition.”

With an overall population of 10 million, the Hungarian online market has experienced tremendous change. Previously, email dominated internet use. Today, the primary goal for 90% of its internet users is searching for information and news. “Pay per click advertising is evolving rapidly here,” said Orsolya Györke, Communications Director, T-Online. “It’s a huge opportunity for marketers, and we plan to capitalize on it by leveraging the sophisticated tools provided by iProspect Hungary.”

Founded in 1996, iProspect’s global brand expansion is designed to answer the demands of search marketers everywhere. “Search engine marketing today is complex and subject to constant change,” said Dr. Károly Gergely, CEO, Fundamenta-Lakáskassza. “It requires a tremendous amount of knowledge, expertise, and experience. iProspect Hungary offers us exactly that. Their search professionals undergo the same rigorous training and certification process iProspect is known for across the globe.”

Acquired by London-based Aegis Plc in December of 2004, iProspect US advises many of the world’s largest brands on both natural search engine optimization and pay per click advertising. The firm’s expansion into global markets also offers its US based clients a distinct advantage. “Being in major global markets provides our clients with the best of both worlds,” said Murray. “Local market knowledge combined with our tools, processes, and strategies not only produces a potent offering, it also reduces the inefficiencies and inconsistencies that result when marketers try to work with multiple search vendors across the globe. Our solution eliminates those challenges.” (Press release)

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