Lidl raises funds for Pilis forest
The Hungarian unit of German retailer Lidl is raising money to donate to the restoration of Hungaryʼs Pilis Forest after a devastating storm hit the area in December 2014, the company announced in a press release today.
According to the report, Lidl will provide HUF 1 on the sale of every Saguaro mineral water. So far the company has collected HUF 11 mln since the campaign began on July 1. The donation will contribute to the purchase of saplings.
"The protection of our national treasures is a key priority for our company, therefore we decided to support the restoration of the Pilis Forest by selling mineral water," said Judit Tőzsér, PR manager of Lidl Hungary.
In December 2014, the freezing rain damaged approximately 50 thousand hectares of state owned forest. The Lidl campaign will run until August 31.
ADVERTISEMENT
MNB Monetary Council Leaves Base Rate on Hold
Hungarian Lawmakers Ratify Finland's NATO Accession
Visa Launches She’s Next Grant Program in Hungary
Budapest Leaders Unveil Plans to Scale Back Traffic on Thoro...
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
