GE in Hungary opens out Working Parents’ Day to wider world


Since it was first proclaimed at the UN’s General Assembly in 1993, May 15 has been recognized as the International Day of Families, with the aim of promoting awareness of issues relating to families and increasing knowledge of the social, economic and demographic processes affecting them. This year, GE in Hungary will hold its fourth annual Working Parents’ Day to coincide with the date.

“This event is unique this year as it is not only for GE businesses in Hungary, but other GE companies globally and external companies worldwide are also joining,” says Éva Marton, GE’s Europe travel operations leader and Working Parents’ Program leader. 

The annual GE event is a professional conference for parents, with round-table discussions, presentations on various topics such as managing work-life balance, generational gaps, atypical employment, healthy lifestyle, psychology and so forth.

“The conference is open to anyone who is interested and is not only for parents,” says Marton. “We encourage your company to join this initiative and organize a Working Parents’ Day at your location on May 15; you can connect to our sessions at GE Global Operations Center Budapest via Facebook Live. We are so excited as many external companies and GE businesses from all over the world (Europe, the United States, India, Africa, Mexico) have already confirmed that they will join this unique initiative.”

Marton added that the day can also be followed on social media via the hashtag #workingparentsday.

In her role as Europe travel operations leader at GE Global Operations, Marton is responsible for processes in 27 countries and for some 50,000 travelers.

“I very much enjoy the diversity that comes with this position, as I have the chance to engage with people from different cultural backgrounds and work in GE’s global culture. The people I work with really inspire me,” she says.

And yet, Marton readily admits that one of the proudest aspects of her life is chairing the GE Working Parentsʼ Program, an initiative built around three important pillars: facilities, including child-friendly offices, parking places for expectant mothers, breastfeeding corners, etc; internal and external support, alongside professional events; and a network for connecting with working parents. The latter includes a global, extended working parentsʼ website with a blog page that is now available in English. 

Marton says the Working Parentsʼ Program has become a huge success thanks to the efforts of its volunteer leadership team. GE was awarded the prestigious “Family-Friendly Employer of the Year” in 2014 and 2015, and the special “Mentor Company Award” for sharing best practices in 2016, which was presented by the Hungarian government for efforts made to share and extend best practices as a family-friendly employer.

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