Aon. Empower Results


The Aon group’s new slogan mirrors both client-oriented thinking and high quality standards of service. Károly Gerendai, managing director of Aon Hungary Ltd. spoke to us about the considerations behind the changes:

Last year, the Aon group – with 66.000 expert employees working in 550 offices across 120 countries – was chosen as the world’s number one insurance consultancy. The highly prestigious award – which wasn’t received for the first time – was suitably celebrated with a double toast in Hungary.

The reason for this is simple, yet remarkable: Aon Hungary Ltd. with its 120 employees and highly stable financial background, focusing on insurance and HR consultancy, also won the title of the best Central-Eastern European Aon company within the corporate group.

It’s a great joy to receive such a prestigious award. At the same, we know that the recognition is a matter of the past, the work we already did. However, as expected in the field of quality risk assessment, Aon is famous for always focusing on future tasks. This was the driving idea behind the slogan of the worldwide network. The slogan “Empower Results” – and its Hungarian equivalent “Eredményre hangolva” – sends an important message to the target group.

With these two words and their referents, Aon has clearly defined what value means to the firm, what its mission is and what it represents for its clients, partners and surroundings.

The essence of the message is that Aon is continuously building a first-rate professional service firm. Our mission is to help our clients achieve their own business goals. This is mainly apparent in the following three fields: risk management, human resource management and providing viable capital in the case of a loss.

In the recent past, the world has undergone huge change. Risk management – for example, an earthquake in Haiti, a terror attack in London, or a flood in Budapest – entails a far more complex task and greater challenge today than it did in the past. For the sake of adaptability and development, organizations must be ready to recognize the risks they face in a timely manner and to find a solution for their quality and quantity definition and management.

It’s a growing view that comprehensive risk management is a huge asset for a company. This conviction was shown by 120 company managers and decision-makers who shared their views this fall in Aon Hungary’s comprehensive survey entitled “Risk management practices of business entities”. The full material on the results of the research and its utilizable conclusions can now be accessed in Hungarian at!


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