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EC proposal could give Herend porcelain EU indication protection

Art

A framework proposed by the European Commission could give Hungary's Herend porcelain a European Union geographical indication, the Hungarian Intellectual Property Office (SZTNH) said on Wednesday, according to a report by state news wire MTI.

Under the proposal, the geographical indication system for wine and spirits and other agricultural products would be applied to craft and industrial products associated with their region and traditional know-how. The EU indication, linking products' origin and reputation to their quality, could be applied to products such as Murano glass, Donegal tweed, Porcelaine de Limoges, Solingen cutlery, and Boleslawiec pottery.

"The European Union does not want to lag behind in the contest to protect intellectual property, in which China and the United States are in the lead," SZTNH chairman Gyula Pomázi said.

"More and more measures are being taken in Brussels to help member states' businesses protect their own brands - the latest one could be the introduction of geographical indications [for craft and industrial products]," he added.

Herend Porcelain Manufactory, founded in 1826, is one of the world's largest ceramics factories, specializing in hand-painted and gilded porcelain.

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