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Sanoma teams up with media personalities

Sanoma Budapest Kft, the Hungarian unit of Finnish media giant SanomaSWOY, has signed an agreement with prominent Hungarian TV personalities to start a new cable TV channel called 4-A storyTV. The channel, which will feature exclusive spots on famous people, celebrity gossip and quality entertainment programs, will start broadcasting on January 1, 2006 and will be available in cable television networks throughout Hungary, Sanoma Budapest said. In preparation of the launch, Sanoma Budapest has recently injected Ft 250 million through a capital raise in Digital Media central Europe Communications Rt (DM), a private company set up for the 4-A storyTV channel by private Hungarian individuals, the weekly HVG reported.