An overwhelming majority of people aged 14-25 in Hungary expects a lot more of their peers to work abroad than now within the next ten years, according to the latest survey.
The SSC sector must, therefore, project a better image of itself to make the young believe that they could pursue an equally rewarding career in Hungary, warns one key player.
“In order to stay in the game for young employees, you need to have detailed information on their dreams and expectations,” argued Zoltán Szabó, managing director of British Telecommunications (BT) ROC Kft., revealing the findings of a survey commissioned by BT that specifically addressed the Hungarian members of Generation Z, that is those aged 14 to 25.
The purpose of the research, conducted by Medián Institute, was to get an idea of how these young people, set to enter the labor market very soon, imagine their own career perspectives one decade from now.
The overall picture shows that priorities held dear by the next generation of employees almost exactly overlap with what the shared service center sector is able to offer. However, awareness of that fact is still low. Only 21% of respondents said they know about the existence of SSCs at all, and it was clear to just 11% what they truly stand for.
Salary and bonuses top the priority list of future professionals, together with job security, whereas the good reputation of the firm and CSR were found to be less important as a factor.
“What is rather alarming, though, is that women would be happy with 20% less money than men, even before appearing on the labor market,” highlighted Szabó. Simultaneously, the majority of those surveyed believe that the gender gap in terms of salaries should be closing gradually.
A key trend to note is that some 83% of respondents think more people will be working outside the borders of Hungary in ten years than now, and nearly one half of those surveyed say they are certain or likely to leave the country for working purposes. This indicates that those with the most competitive skills and knowledge are planning to depart, which will put the economy into a difficult position.
Findings also hint that Generation Z is typically convinced that their degree would be more sought-after in a foreign country than at home, and therefore it would be easier to land a job there.
“Mass emigration is a massive problem; we are urging the forming of a coalition with other market players to turn the tide,” Szabó noted.
Another worrisome phenomenon is that there is hardly any interest in vital professional fields such as medicine or pedagogy. Just 2% of respondents said they were planning on becoming a doctor, while 10% are considering studying to be a teacher.
Although high wages have been indicated as crucial in general, it is key to remember that the SSC sector is in the position to keep pace with corporations based abroad, the BT boss said.
“We strongly advocate that it makes more sense to stay here and walk a rewarding career path than go to another country where only less prestigious jobs may be a realistic option,” Szabó warned.
Head of research at Medián Institute, László Beck further revealed some results about Generation Z’s online behavior and habits. Online news sites assume a primary role in serving as a source of information for the majority.
However, many don’t even surf those sites directly, but rather find snippets of information on social media platforms. In other words, they mostly learn about important news as shared information, which means that the impact of friends and social influencers is huge, while the influence of parents in this regard is fading.
The survey also wanted to dig deeper into what exactly it is that this upcoming generation does online. Chat services and social media sites carry the day. But text is not their main channel of communication; in fact, longer texts are hardly ever posted. Interestingly, only one in every three post a photo – two-thirds say they only check what friends post.
Still, the leading means of communication for the 14-25 age group remains images, this is how they prefer to receive and share information and to express themselves.
Questions were also posed for the survey about how much time is spent gazing at screens. Accordingly, the average member of Generation Z has a screen time of some 6.5 hours per day, but within that, TV is of marginal importance. Not surprisingly, 70% of that screen time is devoted to mobile phones and 25% to PCs, respectively, with tablets ranking last at 2%.