PwC Hungary acquires data mining company

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Professional services firm PwC Hungary has acquired Data Solutions Kft. after working together for years. The services of the latter company are mostly focused on predictive analysis and data mining, as well as creating and analyzing data repositories and data markets.

PwC Hungary CEO Tamás Lőcsei (photo courtesy PwC)

The Hungarian office of the Big Four professional services firm has added nearly 15 experts to its staff with the deal, according to a press release sent to the Budapest Business Journal.

"In the past few years our clients have put a great number of IT systems in place and we have assisted in selecting and implementing them," says Antal Kerekes, partner at PwC Hungary in charge of Technology Advisory. "They support their usual business processes with workflow engines, resulting in an incredible amount of data. The question is what will happen to such data, how we can assist our clients in using their data so they can provide even higher quality customer care, for example. We wanted to become able to extract and process the data created before deriving business-relevant results, thus facilitating decision-making at enterprises."

The two companies have a history together, working as strategic partners on joint projects since 2016. In the joint projects, PwC Hungary was responsible for elaborating the digital strategy, while Data Solutions staff provided support for the processes in the areas of customer segmentation, digital affinity, and the assessment of market potential of the new digital services.

The data mining team will continue their work as an integral part of PwC Hungary following the acquisition, according to the press release, which adds that the company will focus even more on the development of data-based products.

"We have helped our clients with innovative services, software development and robotization in the past," notes Tamás Lőcsei, CEO of PwC Hungary, appointed on July 1. "By offering in-house data analysis competences, we can contribute even more efficiently to the growth of businesses, to simplifying decision-making, and we can help our clients strengthen their own market positions. Data analysis knowledge is also useful for a number of our basic services, such as auditing, business valuations, VAT risk assessments of suppliers, or reviewing a purchasing procedure."

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