New CEO at the helm of Magyar Suzuki

Appointments

From May 1, Atsumi Masato will replace Abe Yoshinobu at the helm of Magyar Suzuki Zrt., the company announced earlier today.

Masato joined Suzuki Group in 1987 after graduating in economics at Nagoya University in Japan. Over the course of his career, he held a variety of positions including president of Suzuki International Europe GmbH, managing the group's entire operations in Germany. From 2018, he continued as chief human resources officer of the Japanese parent company. Prior to his appointment in Hungary, the 57-year-old manager was responsible for passenger car sales in Europe.
 
"In line with the automotive industry's international climate protection and sustainability goals, Suzuki Motor Corporation is focusing on greener production and vehicle use worldwide. Following the guidelines of our parent company, we want to follow this path in Hungary in the coming years. After the introduction of hybrid vehicles in 2019, Magyar Suzuki will continue to strive to produce models in Esztergom that will make environmentally conscious driving accessible to as many people as possible," says Masato.
 
Outgoing CEO Yoshinobu notes, "We've had many challenges and even more successes over the past five years here in Esztergom, Suzuki's third-largest plant after Japan and India. I would like to thank my colleagues, partners, and suppliers for the constructive and forward-looking work we have always done together and wish them continued success in the future."

Yoshinobu will continue his career in the marketing division of Suzuki Motor Corporation's global automotive business unit in Japan.

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