Media Insight wins Ft 450-mln deal

Analysis

Media Insight has won a tender to be the Hungarian Central Bank’s (MNB) media agent for two years with a bid of Ft 450 million net, the latest issue of the Public Procurement Gazette reveals.

Media Insight may charge the bank up to 50% over the amount of its bid depending on the projects it carries out during the period. The company will edit and organize all of the bank's media activity.

Bids in the tender were evaluated based on discounts off rate card prices for advertising in printed media (35% of the weight in the evaluation), in news dailies (20%), in television and the internet (20%), and in radio (18%). (MTI – Econews)

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