Global ad spending up this year

Analysis

Global advertisement spending has exceeded experts’ predictions in the first half of the year.

While key advertising forecaster Zenith Optimedia expected a 2.2% growth for the entire year in April, it just revised its forecast and now sees a rise of 3.5% in global ad spending. The total amount of ad spending is expected to reach $447.7 billion by the end of 2010.

The two key markets that have pushed up the numbers were North America and Western Europe, news agency AP said citing Zenith analysts. The debt crisis in Europe and the US unemployment has not put much of a dent in ad spending, as consumer confidence and spending have recovered somewhat. However, Greece and Spain, due to the recent economic turmoil the two countries are currently experiencing, will spend less on advertisement: forecasts see 13.9% and 0.7% declines, respectively.

Zenith sees the most potential in internet ads, predicting a 13% increase this year.

The agency remains optimistic in the longer run, too: it projects some $492.6 billion in ad spending for 2012. However, this would still below the average rate of the past 25 years, Zenith noted. “It reflects the severity of the latest downturn,” it added. (BBJ)

ADVERTISEMENT

Wage growth could return next year Analysis

Wage growth could return next year

Parl't to vote on groundwork for commercial accommodation ra... Parliament

Parl't to vote on groundwork for commercial accommodation ra...

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Budapest re-launches airport shuttle bus City

Budapest re-launches airport shuttle bus

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.