Social media dependence rose during pandemic

Social

Social media provided a critical opportunity to connect with people during the pandemic, especially for young people, writes profitline.hu.

Kaspersky's research has shown that 40% of Hungarian social media users used social networks more during local and national lockdowns than before the pandemic.

According to the research, social media is their connection to the world for more than six out of 10 people (63%) in the 18-34 age group. Users worldwide spend an average of 1.8 hours a day on Facebook each day, with more than one in 10 users (13%) spending up to four to six hours a day online.

Hungarians spend an average of 1.3 hours a day on TikTok, 1.7 hours a day on YouTube, and one hour a day on Instagram.

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