Seasonal sweets sales climb to HUF 3.1 bln, Nestlé production up
pixabay
Sales of seasonal sweets in the run-up to the winter holiday season last year rose to HUF 3.1 billion, according to data compiled by market researcher Nielsen. Food industry giant Nestlé Hungária Kft. responds by increasing its production of seasonal sweets.
Nestlé has plans to produce 31 mln holiday-themed chocolate figures at its factory in Diósgyőr, northeastern Hungary, this season to accommodate the rise in demand, plant manager Jean-Pierre Polanen said yesterday.
Winter production at the plant has doubled in the last five years with an investment of more than HUF 1 bln, and the value of export sales during the holiday season has grown by 80%.
Nestlé is the market leader in Hungary for moulded chocolate figures with a 30% share of sales. About 90% of the plantʼs winter output is exported to 22 countries around the world.
According to date compiled by Nielsen for last year, sales of chocolate Santas came to almost HUF 1.9 bln, up 15%. Sales of chocolate Santas accounted for 62% of the entire seasonal sweets market.
Richter Shareholders Approve HUF 423/Share Dividend
Liz & Chain Rooftop Bar Debuts Sustainable Cocktails
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
