Research: Netflix could reshuffle Hungarian TV market
FLICKR / Marit & Toomas Hinnosaar (https://www.flickr.com/photos/hinnosaar/2655128664)
The U.S.-based, on-demand TV service Netflix, which launched operations in Hungary in January, could reshuffle the Hungarian market of conventional TV and online video services if it offers more Hungarian-language content, according to research by eNet issued today.
(Photo: FLICKR / Marit & Toomas Hinnosaar)
According to eNet, Netflix could satisfy the needs of TV and movie enthusiasts by offering a wide range of programs around the clock legally, without advertisements, but thus far the language barrier prevents it from dominating the market.
The research found that watching TV series or movies on a television screen remains one of the most popular pastimes in Hungary, but most viewers watched films dubbed into Hungarian.
Even though Netflix has joined conventional TV service providers as a new market player that offers commercial TV programs without advertisements, the service is not currently a major threat to Hungarian service providers because relatively few people are taking advantage of the free test period, eNet said. According to eNet, if Netflix offered primarily dubbed content, or at least Hungarian subtitles, and also a lower subscription fee and a wider program range, Netflix could become a significant player in the Hungarian TV market.
Hungary CPI Drop Acknowledged at IMF/World Bank Spring Meeti...
Hungary to Address Future of Cohesion Policy During EU Presi...
2/3 of Hungarians Have Basic Expectation of Home Office
Time Out Market to Open in Budapest Next Year
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
