Dreher trains nearly 900 bartenders across Hungary
Dreher’s so-called “tap masters” have trained 883 bartenders in 377 catering units from 108 settlements, focusing on details of the production process, visuals, and tapping techniques. Some 42% of the courses took place in Budapest, mainly promoting the Hungarian Dreher and Czech Pilsner Urquell brands.
The Draft Quality Program, which consists of theoretical and practical training, highlights serving techniques, aesthetics, and technical knowledge of proper equipment maintenance. The “special atmosphere” of beer preparation that becomes part of the consumer experience is also emphasized.
“Every tiny detail of beer handling that meets the highest quality standards has significance, and thoroughness is essential to acquire this knowledge,” says Szabina Molnár, national trade marketing manager of Dreher Breweries.
“Based on the feedback, consumers are increasingly open to this consumer experience, which is still considered novel for us, further strengthening the commitment to quality draft beer in the catering sector,” he adds.
This year’s figures are well on the way to surpassing those of 2021, when after the post-lockdown re-opening, courses took place in 367 catering units in 118 settlements, with 1,000 bartenders.
Seeing the increase in interest, the company is organizing “tapster nights” in 60 catering units this year as it continues the Draft Quality Program launched in 2017. During these four-hour-long events, all those who have already participated in the program, can learn about the tricks of proper beer tapping.
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